Blog | FLORO agency

Your go-to resource for the latest insights, trends, and practical advice in the dynamic world of marketing, branding and business strategy.

Navigating the Complex Landscape of LGBTQ+ Rights: A Personal Reflection

gafloro

Jun 27, 20243 min read

Navigating the Complex Landscape of LGBTQ+ Rights: A Personal Reflection

Wrapping up Pride Month, I reflect on ongoing inequalities and how businesses can help close the gap.

Building Stronger Brands: Key Lessons from My Recent Volunteer Experience

gafloro

Apr 16, 20243 min read

Building Stronger Brands: Key Lessons from My Recent Volunteer Experience

A look at how the principles of community service align perfectly with successful business strategies.

Redefining the Core: Transforming Work Culture into Your Strategic Superpower

FLORO agency

Feb 6, 20244 min read

Redefining the Core: Transforming Work Culture into Your Strategic Superpower

In the halls of finance, insurance, and other corporate sectors, big or small, the term 'work culture' often gets tossed around like just...

Fractional CMO: Why I Advocate for Their Role in Growing Your Business

gafloro

Jan 4, 20243 min read

Fractional CMO: Why I Advocate for Their Role in Growing Your Business

As the new year unfolds, it's a pivotal time for businesses of all sizes to strategize and plan for sustained growth. My journey through...

Embracing Change, Sustainability, and Innovation: A Lecture Reflection at NYU

gafloro

Dec 14, 20234 min read

Embracing Change, Sustainability, and Innovation: A Lecture Reflection at NYU

Returning to New York University, my alma mater, for another guest lecture recently was an enriching experience. Engaging with some of...

Leveraging Data for Business Growth: A Guide for B2B Service Companies

FLORO agency

Oct 20, 20233 min read

Leveraging Data for Business Growth: A Guide for B2B Service Companies

In today's fiercely competitive business landscape, data analytics has transitioned from being a mere buzzword to a critical necessity....

Elevating Client Experience: A Critical Growth Strategy for Sales-Led Organizations

FLORO agency

Sep 21, 20232 min read

Elevating Client Experience: A Critical Growth Strategy for Sales-Led Organizations

For sales-led organizations, especially those in the mid to small-sized range, client experience is fast becoming a cornerstone for...

gafloro

Aug 30, 20232 min read

The Pulse of Business Growth: How Strategic Guidance and Brand Health Act as Catalysts

Whether you're in the B2B or B2C sector, one thing is universal: business growth is the ultimate goal. But how do you achieve it? While...

FLORO agency

Aug 2, 20232 min read

Standing Out in a Cluttered Marketplace: The Importance of Brand Elements for Small Businesses

In today's crowded marketplace, small businesses have a tremendous opportunity to differentiate themselves from a sea of competitors....

Harnessing the Power of Social Media: A Game-Changer for Small Businesses

FLORO agency

Jul 25, 20232 min read

Harnessing the Power of Social Media: A Game-Changer for Small Businesses

The rise of social media has rewritten the rules of business engagement. It’s no longer a mere option, but an indispensable tool for...

FLORO agency

Jul 20, 20232 min read

Building a Robust and Consistent Brand: Critical to success for small and midsize Businesses

Crafting a compelling brand is not just about designing a memorable logo or catchy tagline. It's about creating an identity, a persona...

The Essential Role of Marketing in Small Business Success

FLORO agency

Jul 16, 20232 min read

The Essential Role of Marketing in Small Business Success

Marketing plays a pivotal role in the modern business landscape. Whether you're a small local store or a multi-national corporation,...

The Confluence of Marketing and AI: A New Era for Business Success

FLORO agency

Jul 6, 20232 min read

The Confluence of Marketing and AI: A New Era for Business Success

In the current business landscape, marketing is undergoing an incredible transformation, driven largely by advancements in artificial...